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Breaking rules,
not components

You have to feel it!

Open design blog
Here's how we make the magic happen

Toolkit

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from collecting the data
Lyssna
Productboard
Mixpanel
Gainsight
Maze
to transforming the ideas
Figma
Adobe CC
Supernova
Cursor AI
Expressive Animator
Macaly

Principles

The values we live and breathe by

Make it beautiful Value the user by crafting a graceful and appealing visual experience.
Make it enjoyable Remember that design is about making lives easier, more efficient, and better.
Be human Design for how people actually live, think and behave.
Be clear Leave no room for uncertainty.
Be data driven Make decisions based on research, data, and usertesting.
Be consistent Respect and evolve the design system and all the patterns we have implemented.
Make it for users Keep the end user in mind with every decision and action you take.
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We're Emplifi's product design team. A strong unit with diverse skillsets including motion design, ❤️ UX, illustration 🌟, writing and 🚀 visual design.

Meet our team

Team

Config 2024 & Petr Novak.
Team offite 2025 & the gang.
Pizza day and team building.
Poker time during the design hackathon.
From idea to interface meetup 2025 & Filip Hamek

Blog

The stories we can't keep to ourselves

Evolution

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The team was born in 2012
The origins of the design team go back to the beginnings of Socialbakers, when it was just a small start-up of fewer than 30 people. Over the years, we've grown not only in numbers but also in skills.
We grew to 20+ members
We've learned a lot along the way and are proud to be at the creative core of a powerful platform as the product design team.
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